This ad created such an uproar that Gabbana publically had to announce: "Since these images have offended someone, we want to stress that we wanted to represent a strong and dominatrix woman, as in today's woman." This 2007/2008 campaign by the label is seen portraying women dominating men in situations reminiscent of BD/SM (Bondage Domination/Sadomasochism).
This ad for instance.ĭolce & Gabbana: Forget about empowering women, Dolce & Gabbana's constant re-defining of gender norms is actually damaging. And since 1994 when Tom Ford took over Gucci, the company lived by one rule 'sex sells!' Gucci that rose out of alleged bankruptcy to become one of the most popular luxury fashion retailers can easily boast of a number of ads bordering on vulgarity and objectification of women. Gucci: Tom Ford has been synonymous with unbridled sexuality. Sisley used this photo as a part of the 2007 Chinese advertising campaign, which bears the tagline: "Fashion Junkie." In this ad the message is clear: "Fashion can be addictive", but they completely lost the plot. Sisley: They might have been the first one to glamourise substance abuse as a way to sell clothes, but it's definitely not cool. Benetton apologised and pulled the ad after the Vatican sued them. There were shots of President Obama kissing Venezuelan President Hugo Chavez and Pope Benedict XVI making out with Egypt's Grand Sheikh Ahmed el Tayeb. Launched in 2011, its Unhate campaign featured images of world leaders in passionate lip-locks. United Colours of Benetton: Although Benetton ads won a lot of appreciation for raising public awareness on important social issues, the company also came under harsh scrutiny for crossing the fine line in few of its campaigns. Bipasha Basu later claimed that those were some private moments that were not meant to be photographed and used. It was eventually banned when several women organisations raised their voices against the ad. Shot in1998, Dino was seen pulling off Bipasha Basu's underwear with his teeth. Let's take a look at some of the fashion campaigns in the past that shocked the world.Ĭalida: Although the Swiss based innerwear company Calida was long forgotten, this ad featuring Bipasha Basu and Dino Morea remained etched in people's memory. But they are not the only one to face the heat. Even Sir Elton John called for a boycott of the duo's fashion label. The fashion world went wild criticising them adding that the designer duo is crazy. Why? Because, last week, the Italian designers sparked a firestorm after they criticised same-sex families (while the designer duo dated for 23 years before breaking-up in 2005) and called IVF offspring 'synthetic children' in an exclusive in Panorama magazine. Now, after eight long years, the ad has come under scrutiny. Back then, the ad was banned in numerous countries, including Spain and Italy.īut the big bad world of the web doesn't let you forget anything. The ad shows three bored hunks looking on as a shirtless fourth man pins down an agile model wearing a swimsuit and high heels, arching her back. Last week, Dolce & Gabbana founders Domenico Dolce and Stefano Gabbana faced the ire of feminists for their 'tres chic gang bang ad' which was shot way back in 2007 by photographer Steven Klein. Sexually charged advertising campaigns, often which portrays young women in suggestive and vulgar poses is now a regular thing. If you believe Milind Soman and Madhu Sapre posing nude for a print advertisement for Tuff shoes back in 1995 was controversial enough, think again.
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